PASHA Bank - Platinum Sponsor of Spotlight 2015


On 24 May Radisson Blu Iveria hosted the year’s main marketing event in Georgia - Spotlight 2015. PASHA Bank was the platinum sponsor of the event.

Spotlight takes place since 2013 and it hosts Georgian marketers and other professionals who share their experiences with the public and colleagues.

This year a new project - Spotlight Marketing Library Initiated by PASHA Bank was presented to the guests. The project is supported by Tbilisi Mediathek and Spotlight. Marketing Library aims to create one comfortable space with the professional literature in Marketing, Branding, PR and other related fields that will be available for everyone interested in these subjects.

“Spotlight’s role in developing local business and encouraging professional growth is doubtless, which is the reason PASHA Bank became the platinum sponsor of the event. Moreover, together with Tbilisi Mediathek and Spotlight we presented our Marketing Library project. Since the professional literature is not easily available in our country, we were inspired to found Spotlight Marketing Library and challenge other companies to donate books. We are excited to see how many companies accept the challenge of contributing to the initiative.” – said Anano Korkia, Head of PR and Marketing at PASHA Bank.

PASHA Bank is focused on long term business partnerships and thus it will continue cooperation with Spotlight in future.

Pleaese see the list of the books that was donated to Mediathek:

  • Marketing Hardcover – Robbin Phillips, Greg Cordell, Geno Church , John Moore
  • Rules for Revolutionaries - Guy Kawasaki
  • Ignore Everybody and 39 Other Keys to Creativity - Hugh MacLeod
  • What Great Brands Do - Denise Lee Yohn
  • The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything - Guy Kawasaki
  • Contagious: How to Build Word of Mouth in the Digital Age -Jonah Berger
  • How Brands Grow - Byron Sharp
  • The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth
  • Decoding the New Consumer Mind - Kit Yarrow
  • Hello, My Name is Awesome - Alexanda Watkins
  • Unconscious Branding - Douglas Van Praet
  • The Brand Gap – Marty Neumeier
  • The Philosophy of Branding - Thom Braun
  • The Power of Visual Storytelling - Ekaterina Walter and Jessica Gioglio
  • LoveMarks - Kevin Roberts
  • Whatever You Think, Think the Opposite - Paul Arden
  • Positioning: The Battle For Your Mind - Al Ries and Jack Trout
  • Loveworks -  Brian Sheehan
  • Ogilvy on Advertising – David Ogilvy
  • The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes  -Margaret Mark, Carol Pearson, Carol S. Pearson
  • The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly  - David Meerman Scott
  • Word of Mouth Marketing: How Smart Companies Get People Talking  – Andy Sernovitz
  • Confessions of an Advertising Man - David Ogilvy
  • The Tipping Point: How Little Things Can Make a Big Difference - Malcolm gladwell
  • Purple Cow  - Seth Godin
  • Truth, Lies & Advertising: The Art of Account Planning by Jon Steel
  • The Psychology of Selling  - Brian Tracy
  • Enchantment: The Art of Changing Hearts, Minds, and Actions - Guy Kawasaki
  • Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition - Guy Kawasaki
  • Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality - Scott Belsky
  • What the Dog Saw and Other Adventures - Malcolm Gladwell
  • Logo Design Love: A Guide to Creating Iconic Brand Identities - David Airey
  • Brand Thinking and Other Noble Pursuits - Debbie Millman
  • Managing the Customer Experience: Turning Customers Into Advocates - Shaun Smith, Joe L. Wheeler
  • The Creative Habit: Learn It and Use It for Life - Twyla Tharp
  • Symbol by Steven Bateman - Angus Hyland
  • Logo - Michael Evamy
  • Global Content Marketing - Pam Didner
  • HBR 10 Must Read Boxes Set Brand Bible – Debbie Millman